3 reasons to let your real estate agent publish your property on real estate portals

For some reasons, many owners who want to sell their real estate are reluctant to let their real estate agency publish their property on real estate platforms such as Idealista, Fotocasa or Pisos.com. They think that the contacts and the agencies' own website are enough for their property to sell quickly.


However, real estate platforms are one of the main tools of an agent to sell your property. Here you will find the 3 reasons to let your agent publish your property on a real estate portal:

1 - Platforms have the best ranking in the main real estate keywords on Google compared to agency websites.



Positioning in google is one of the most important things for a website to be seen, visited and impact its customers.


In the real estate sector, the first page of google is monopolized by dozens of platforms on the main keywords, leaving no space for agencies to reach it.

Knowing that 91% of the clicks of all searches on google are made only on that 1st page of result, Real Estate Platforms are a very important player in the publication of your property.

Not letting your agent upload your property to a portal is to run the risk of losing 90% of the potential clients for your home who investigate "property in Ibiza" "Property for sale Ibiza" or "Real Estate Ibiza".

2 - Portals are simple!


The job of the real estate platform is to bring together all the real estate offer of a region or even a country, from all the different agencies, and facilitate the search to the potential buyer.

The potential buyer, instead of having to visit the website of each agency to find the property of his dreams, thanks to the platforms now has access in a few clicks to thousands of offers. And today,time is money!

Who, nowadays, wants to spend whole days or even weeks to find 3 or 4 properties to visit? We have so many other things to do.... So, of course, for the potential customer, if there is a way to do this in a few hours alone, he will choose this option!

3 - The platforms are international!


Real estate platforms are usually available in a minimum of 3 languages and up to 15 languages in the case of Idealista,for example, which is a great advantage compared to the websites of the agencies, which are usually manually translated into 3 or 4 languages.

Portals are, in fact, an open door to a lot of new potential customers from all over the world.

Conclusion:

As you can see, real estate platforms have a lot of resources that are a great advantage at the moment to sell your property in Ibiza.

Posting on these platforms is an expensive service for agencies that they then offer free to sellers. So why not enjoy this tool to sell faster?

 

Do you want to sell your property? Do not hesitate to contact us.

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